It’s no big secret that I’m a huge West Elm fan. I’ve selected their affordable designs which feature a mix of clean lines, natural textures and global accents for numerous client projects. So I was thrilled to hear that West Elm was opening a new retail store at the corner of University and Emerson in Palo Alto. Each West Elm store has it’s own regional look & feel and the Palo Alto store is no different. It’s earthy accents and trees take center stage. Twinkling holiday trees line the front window, while stacked logs as if ready for a winter’s fire are placed behind the register. In addition, the new store features collections of decorative accessories and art made by local Etsy artists (love).
The Palo Alto store’s door swung open to the public on October 8th and showcased the brand’s early Holiday assortment including vibrant textiles inspired by hues of nature and new furniture and tabletop for holiday entertaining. I had the opportunity to tour the beautiful store the day before the grand opening and wanted to share some pictures I took of the festive and inspirational displays…
I love that West Elm collaborates with outside designers and artists. It brings a freshness to the brand that keeps folks coming back season after season. For Holiday, these colorful geometric glass ornaments by ConfettiSystem has caught my eye.
Texas-based designer, Alyson Fox’s geometric pillows (above) and Italian designer, Allegra Hick’s hand-block quilt and bedding collection (below) were also standouts.
And how beautiful (& easy) are these paper flowers by British designer Sarah Campbell?
If you are in the Palo Alto area, you’ll have to drop by and see the beautiful new store for yourself!
*photo credit: Cristin Priest // Simplified Bee